GEO/AEO/SEO Services For Drinks producers, Wineries, E-commerce brands, importers, and merchants
Decentral AI
A UK-based Generative Engine Optimisation (GEO) Agency with a global reach.Bespoke Generative Engine Optimisation AI visibility plans. We work with all types of brands, websites & companies that specialise in wine, spirits and beers.
The Who
About Decentral AI
Decentral AI has been founded by Thomas Matthews, A multiple WSET (1/2/3 & 4 in-progress) trained wine marketing specialist. A digital marketing (SEO) veteran that has switched his focus to delivering bespoke GEO SEO plans for wine, beers and spirit companies. We have been automating with AI since 2023, with 2026 seeing Decentral AI being born.
The Why
The Future Is Agentic
The internet is rapidly transitioning into an agentic ecosystem where autonomous systems, rather than just human users, are the primary drivers of discovery and decision-making, preparing for this shift through Generative Engine Optimisation (GEO) is no longer optional, but the only way to ensure your brand remains a prioritized authority in the age of AI.
How We Work
What To Expect
The Discovery Call: Reach out by our contact form and we will sit down (virtually) and listen to your goals, your big vision or project (max 30mins).
The Blueprint: We detail how we could work together with a tailored GEO plan which will be sent over in a statement of work. No commitment needed at this stage.
The Integration: We work together, build, optimise and want to feel like a natural extension of your team. Whether it is a one-off GEO SEO audit, or a longer-term GEO AI Visibility retainer, each work is delivered to a high standard that delivers actionable outcomes.
The Evolution: AI moves fast. We stay in partnership with you to ensure your systems adapt and grow.
What This Looks Like
GEO/AEO One-Off Audit: A one-off audit of your visibility across AI search, delivered as a single prioritised roadmap showing what to fix first and why.
GEO/AEO/SEO On-Going: 30-day rolling contract with an ideal timeframe of at least 3-months. This starts with the audit and then moves into monthly actions and deliverables.
The People Behind The Agency
Decentral AI is built on a "Human-to-Human" (H2H) partnership. What you see here isn't an AI-generated avatar or a polished corporate headshot, it’s just us.We don’t believe in fluff, we believe in transparency and honest communication, especially in this new realm of AI and usual marketing speak.As the architects behind your GEO plan, Thomas and Rebecca are the real people who show up to your Discovery Call, audit your workflows, and engineer your LLM visibility.
What We Stand For
Our Core Values as a Human-to-Human AI Company
People First: We are a human-to-human company that specialises in AI to enable us, not replace us.
Embracing & Adapting to Change: A culture that can grow, be proactive, pivot and move with the times.
Simplicity Always: Eliminating ineffective processes and clutter, ensuring we communicate in a no-BS and easy to understand way.
Focus Inward: Direct your energy and attention on your own internal world, thoughts, skills, emotions, rather than be consumed by external circumstances or other's opinions.
A Deeper Understanding
What Is GEO/AEO/SEO?
As the search landscape continues to evolve, two emerging disciplines are becoming increasingly important for maintaining and growing online visibility.GEO (Generative Engine Optimisation):
Generative Engine Optimisation is the practice of optimising your website's content and presence for the new wave of AI-powered search experiences, most notably Google's AI Overviews. As search engines increasingly generate direct answers rather than simply listing links, ensuring your content is structured and positioned to appear within these generated responses is becoming a critical extension of traditional SEO.AEO (Answer Engine Optimisation):
Answer Engine Optimisation focuses on preparing your website to be included, referenced and cited by Large Language Models (LLMs) such as ChatGPT, Claude, Copilot and Perplexity. As more users turn to these tools to research products, services and brands, appearing within AI-generated responses represents a significant and growing source of visibility and trust.Together, GEO and AEO sit alongside traditional SEO as the next frontier of organic visibility.Rather than replacing existing best practices, they build on them, rewarding sites that produce clear, authoritative and well-structured content that both search engines and AI models can confidently reference and recommend.
What The Future Holds
How To Prepare For The Agentic Web?
The Agentic Web: Why Being "Found" Isn't Enough AnymoreYou’ve probably noticed how much search has changed just in the last year. We are rapidly moving away from the old internet—where someone types a keyword, scrolls through ten blue links, and manually clicks around to find an answer.We are entering what we call the Agentic Web.In this new landscape, AI agents (like ChatGPT, Perplexity, or Google's AI Overviews) act as a hyper-efficient middleman. Instead of a user doing the heavy lifting, they just ask the AI a complex question. The AI agent goes out, reads the internet, synthesizes the information, and hands the user one definitive answer.Here is the brutal truth of the Agentic Web: If the AI doesn't pull your brand into that final answer, you effectively don't exist to that buyer.Users are trusting the AI's synthesis over their own research. They aren't clicking through to your website to read your 'About' page. We have to ensure the AI does that for them.How We Fix This: The SEO & GEO Bridge
A lot of people think traditional SEO is dead. It’s not—it’s just become the bare minimum. To win in this new era, we need a two-layered approach to your digital visibility:1. SEO is your foundation (The Plumbing)
Before an AI can recommend you, it has to be able to read and understand your site without friction. Traditional technical SEO ensures your digital house is in order. If your site structure is messy, AI crawlers will simply skip over you and cite your competitor.2. GEO is your authority (The Brain)
Generative Engine Optimization (GEO) is how we actually "talk" to the AI. AI models don't care about keyword stuffing; they care about facts, context, and trust. Through GEO, we structure your data and build your "Entity Authority." We train the AI to see your brand not just as a website, but as the undeniable, factual source of truth in your industry.The Long-Term Play
The models behind these AI agents update their logic constantly. Anyone promising you a permanent "Number 1" spot is selling you snake oil.Our goal isn't to chase algorithm updates. Our goal is to build an architecture so robust and authoritative that it doesn't matter if OpenAI, Anthropic, or Google changes their weights tomorrow. Because we’ve solidified your brand as the true expert, the agents will have no choice but to cite you.We are moving the burden of discovery from your shoulders to the AI. We build the structure; you just handle the scale.